702-597-2792
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702-597-2792 |
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Michael Issac Michael Issac attended California State University at Fullerton where he Majored in Philosophy, while also Minoring in Business Administration. Michael is a member of the Pi Kappa Phi fraternity, where he helped establish the chapter in its infancy at the University. While attending college, Michael worked for United Parcel Service where he attributes much of his strong work ethic from. After working at UPS for 7 years, Michael left the company to begin work in the entertainment industry. While working in the industry, the country was swept in the internet revolution and Michael knew from its inception how powerful of a tool it could be for the business. After visiting and doing business in Las Vegas in the 90’s, Michael moved from Orange County to Las Vegas permanently. It was there that he would meet Gary Wilkos and together along with Andrew Pepper would open Pinnacle Marketing Group. PMG would soon become a leader in event sales and travel in the Las Vegas marketplace. One of Michael’s duties was to help PMG and its subsidiaries Nationwide Meetings and Corporate Golf Planner enhance their web presence along with overseeing all other in house technology. It was during this time that Michael worked closely with and designed the companies core Search Engine Marketing (SEM) and Search Engine Optimization (SEO) programs. He designed the metrics that were used to drive sales through a Pay-Per Click (PPC) marketing campaign that maximized the companies overall ROI. It was during this time that Michael worked closely with the companies SEO specialist in designing a link building strategy that would garner the companies sites top ranking on the internet for some of the most desired search terms. As CTO of Pinnacle Marketing Group, Nationwide Meetings and Corporate Golf Planner, Michael is responsible for overseeing the all aspects of technology and implementing its internet marketing strategy.
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